What is this outdoor lifestyle brand doing for our environment?
This year Dewerstone have been committed to becoming more eco-friendly, working hard to reduce their impact and generously giving back to support environmental projects all over the world.
Earlier this year Dewerstone joined the ‘1% for the Planet’ initiative, pledging to donate 1% of annual sales to support non-profit environmental organisations. For a relatively new brand, this is a pretty big deal!
Other actions that Dewerstone have taken to minimise their impact and waste production include (but are far from limited to) using plastic-free, easily recyclable packaging on every parcel sent out; discouraging single-use plastic waste by manufacturing products such as reusable coffee cups and drinks bottles; getting creative with non-plastic materials, like their super stylish bamboo sunglasses and recycling wherever possible, including the popular Lifeshorts line which are literally boardies from bottles! Even their Dawnroasters coffee served at the new flagship store in Princetown comes with milk from glass bottles, saving more than 2000 plastic bottles a year!
Working closely with Gili Eco Trust, Dewerstone also help to protect and restore coral reefs, educate both local people and tourists, as well as manage waste on the Gili Islands.
As if this wasn’t enough, they have also teamed up with Eden Reforestation, funding the planting of a tree in Indonesia for every product sold. In fact, with nearly 2000 trees being planted, Dewerstone are on par to completely off-setting their carbon footstep for 2020!
All of these changes demand more time, effort and cost but this authentic brand have accepted responsibility and are taking action! Leading the way in the adventure lifestyle industry, not only with super sweet products but also by committing to set a standard, that is not only impressive but will hopefully encourage other businesses to follow suit.